Tuesday, September 3, 2013

New Beginnings

So lately I've been giving myself a little bit of a makeover -- some "spit and polish," if you will.  Between getting healthier, losing weight, cutting my hair, and even sprucing up my wardrobe, I've started to feel like a fresher person.

With this, I decided my business finally needed its own makeover.  I'm starting a new chapter of my life, and the business gets to enjoy some "sprucing up" as well.

The question was, what to do with it?  It's a question I've sat on and pondered for a couple of months.  I went back and forth -- do I want my name as part of the new company?  Just a catchy word or phrase?  There were advantages (and of course disadvantages) to both.  A catchy title can be more memorable, and gender neutral.  But then again, I like my clientele to know WHO they are actually hiring.

Well, inspiration can come from the most unexpected places sometimes.

Mine came during a conversation with my mother.  It was something we had discussed multiple times, and we consistently reached a stalemate.  But then, I started talking about what I like in a wedding.  "Simple elegance," I said.

And all of a sudden, I heard "Oh my gosh, that's it!  That's your new name!  Simple Elegance By Laura."

It was perfect.  It was the best of both worlds -- a title, my name (so you know who you're getting)...and it says a little bit about who I am as well.

So this is the new business.

Let the christening begin!



  1. Gorgeous new logo and you yourself are kinda not-too-bad-looking either. :P ~Ish